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Mind Share

Mind Share Details
Business Activity/Category:Advertising and Media > Advertising Agencies
City:Dubai
Country:United Arab Emirates
Telephone:
  • DXB:04-2827222      (+971 4 2827222) or (042827222)
Fax:
  • DXB:04-2827977      (+971 4 2827977) or (042827977)
P.O.Box:35661
Location:3rd Floor, Arcade Building, Al Garhoud
Website:

by Rebecca Soh, Mindshare Singapore Globally, the path to perfection is increasingly achieved through an intense appreciation of extremely niche things. For example, the current obsession with chefs as both supreme artisans and high-profile TV personalities delivers a simultaneous dose of DIY wholesomeness and celebrity aspirations. Were riding the wave as it spreads around the world and spotting its successors in other fields. Get the Flash Player to see this player. Berlitz, the market leader in travel and language-related products asked Mindshare Norway to air a film only once on TV. We had other ideas and used the film as a small viral to produce big results. Read the full case study There.s no stopping Google. On the 28th Oct 2011, the BBC reported that the tech giant launched 'Street View Inside', which invites business owners to show off the inside of their properties on their Google Places business pages. Barely a month later, on Nov 30th 2011, Google is at it again with the release of 'Google Maps Indoors' which helps consumers navigate the inside of a building using the upgraded Google Maps for Android app. from Scout Network Blog from Brand Media Strategy from The Mindshare Blog Mindshare North Americas Ellie Marble has been named a Media All-Star by Adweek Magazine. Now in its 26th year, Media All-Stars honors the best and brightest executives working in all aspects of media planning and buying. Whilst Google has dominated the world of digital marketing for most of its existence, in recent years many have argued that Facebook could overtake it. Where Google is built on algorithmically mining data, Facebook is built on the social graph. Google has had a number of attempts at making use of the social web and now it's trying again with +1. The release is consistent with Google's recent commentary on social, by building social "layers" into everything they do, rather than building a social network. Click here to read full document>>

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3rd Floor, Arcade Building, Al Garhoud
Dubai
United Arab Emirates

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