The Brand Union

Iconic Japanese fashion brand moussy opened a pop-up store in Manhattans trendy Meatpacking District last month. Conceptualized by the moussy visual design team in collaboration with VP+C and The Brand Union, the new boutique concept is created around the confident and fashionable attributes of the moussy girl lifestyle. The store features domestic touches of artisan-inspired furnishings and weathered vintage and rock and roll with a modern flare. The store at 72 Gansevoort & Washington is open daily until November 27th. With ambitions of Tom Selleck style facial adornment, the men (and women) of The Brand Union and Ogilvy have teamed up to support Movember, the global movement to raise awareness of and funds for mens cancer charities. During November each year, Movember is responsible for the sprouting of moustaches on thousands of mens faces, in the US and around the world. With their Mos, these men raise vital funds and awareness for mens health, specifically prostate cancer and other cancers that affect men. Once registered at www.movember.com, men start Movember 1st clean shaven. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts. Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words they raise awareness by prompting private and public conversation around the often ignored issue of mens health. At the end of the month, Mo Bros and Mo Sistas celebrate their gallantry and valor by either throwing their own Movember party or attending one of the infamous Gala Parts held around the world by Movember, for Movember. Irelands national electricity supply company, ESB Customer Supply (part of ESB Group), approached us with a clear challenge: to create a new brand identity to reflect its vision to compete in a newly deregulated energy market. To achieve this we focused on the ethos underpinning their strategic vision of fusion: our energy, with the customer. This ethos, optimism and transformation to an energy solutions business are expressed in the visual identity and reflected in the market strapline Ireland has a new energy. Comprehensive guidelines and a brand asset management site support the new identity and brand world. We worked closely with the Electric Ireland brand team to build a powerful presence in the marketplace for the new brand Electric Ireland, to leverage the trusted heritage of ESB and to evoke an optimistic future. The design system is built on a number of unique elements (or kit of parts) to create a compelling and consistent suite of communications with customers. We created a brandmark that uses a clear and simple lettering style to present the brand as being helpful, accessible and straightforward. The bright cyan Electric blue creates distinction for the Electric Ireland brand in the local market. The arc within the logo represents the focus on providing a wide choice of innovative products and services. The bright spark is an expression of the brand promise and embraces the optimism Electric Ireland has for innovation and a sustainable future. The new visual identity system provides the necessary tools and direction to implement the brand successfully across the business. While the new advertising launch campaign was key, two of their most important customer interactions a simplified and redesigned billing statement and a redesigned fleet of home service vehicles were fast tracked. We developed a bespoke branded design solution for the new Electric Ireland building using the natural landscape of our island and its significance in natural generation of energy, combined with the energy of the workforce to express the diversity and benefits of energy to peoples lives. The experience is a colourful and optimistic environment that supports the brand character and enables both staff and visitors to have a better understanding of Electric Ireland customers needs and the engaging ways in which they relate to the brand. Syngenta is a leading global agribusiness based in Switzerland. In a world where we are challenged to feed a growing population while safeguarding our natural resources, Syngentas purpose is bringing plant potential to life. Leveraging its expertise in using innovative technologies to help farmers grow more from less, Syngenta developed an integrated rice offer with the ambition to transform rice farming in Asia. To bring this offer to life, we collaborated with Syngenta to create the service brand, Tegra one of the first of its kind in a product focused business. As Tegra represented a new means to rice farming, the brand needed to change the mindsets of farmers accustomed to farming methods practiced for generations. As an integrated offer, Tegra comprised of healthy seedlings development, modern transplanting, and expert agronomy advise to ensure excellent harvests. We positioned Tegra as a smarter farming approach designed for rice farmers looking for improved yield performance and greater convenience in the field. So, they experience visible change and feel relieved of uncertainties in planning and realizing the potential of their fields, believing in better lives and futures. Instilling Confidence to Deliver Change Not only was Tegra creating change in rice farming in Asia, but as a new service brand representing a new business, it was also breaking ground within Syngenta. Internal brand engagement was a key component in transforming the way Syngenta viewed brand launch and assimilation: Having a brand to hitch our demand creation campaigns to has helped our promoters and customers to identify and understand Syngentas integrated rice offer, TegraTM better. The brand engagement workshops in particular played an important role in lifting the confidence of the sales team, clarifying the value proposition with consistent messaging and role playing exercises, and turning participants into confident brand ambassadors. Ruchika Kapoor, Syngenta, Business Manager Minute Maid was looking for an opportunity to develop a wellness brand in the broader beverage market. They began the creation of a new drink that could offer a refreshing blend of milk and juice, mixed with added ingredients to provide nutrition assurance. Coca Cola Minute Maid chose The Brand Union Singapore team to develop a visual identity system unique to their new product line, called Nutri-Boost. Singapores challenge was to develop a system that would work across South-east Asia and China while still maintaining the Minute Maid Masterbrand attributes. The visual identity had to reflect the unique freshness and nutritional benefits this product line had to offer and also ensure it could carry across all future range or variant extensions. Taking on the challenge of creating a visual identity for the new Minute Maid product line, Nutri-Boost, the Singapore team dived deep into research to fully understand the various markets and competitive landscape of the beverage industry. Based on our findings and rigorous qualitative and quantitative testing, we were able to develop a design concept that balanced the nutritional and energy benefits of the drink while appealing to the predominantly male audience and observing existing Minute Maid visual guidelines. We also designed a flexible packaging architecture system that has allowed for easy pack navigation. A thorough set of guidelines was developed that clearly illustrates our visual identity system for all markets a platform the translation of our system into other communication channels. Since creating Nutri-Boosts main range of flavors, Orange and Strawberry, Minute Maid Nutriboost has successfully launched in Vietnam, with the other markets and line extensions likely to follow. One of the current top trends in the body care market is nutritional cosmetics, - body care products that have a nourishing effect on the skin. Our long-standing client Henkel was striving to make its mark in this new product category with Fa NutriSkin, Fas first sub-brand comprising of an entire product range. We were tasked with developing the concept and design for the range (including shower cream, cream bath, deodorant, body lotion and cream bar) and bringing three distinct product categories hand, body, and deodorant under one umbrella brand. The challenge: Fa is well positioned in consumers minds as a brand that offers ultimate feel-good freshness. With NutriSkin, Fa was looking to extend this positioning by highlighting the scientific sophistication of the range, and its nutritional qualities, which needed to be reflected in the brand and packaging designs. For Fas new sub-brand, we created a coherent brand architecture, design concept and packaging design. In order to bring the NutriSkin concept to life, visual cues were taken from both the cosmetics and science category. The silver finishing and high proportion of white communicate intensive care, while the ball icons symbolize the multifunctional performance of the products seven nutrients. Fas innovative body care range is a great success with consumers who are excited by the combination of intensive nourishment, feminine fragrances and multifunctional performance. For Fa, NutriSkin represents a new dimension in the body care market, and is leading the way in the deodorant, shower gel and body lotion categories. The NutriSkin brand effectively positions itself as a scientific approach to body care whilst simultaneously reinforcing Fas brand claim Feel Fantastic. Thomas Geister, International Director Brand Management, Fa visionapp is a leading player in the cloud computing and software as a service (SaaS) market. Formed as a spin off out of the Dresdner Bank, the company needed to differentiate itself in what remains a cluttered and crowded marketplace. We were tasked with creating a new identity that would strengthen the business positioning and could be seamlessly applied across its sub-brands, including the modular product brand CloudFactory. The Cloud Identity We developed a design concept that truly embodies the positioning, bringing the dynamism and flexibility of the cloud to life, as seen from the end-users perspective. While the competitors focus on explaining the workings of the cloud, our concept is centred on the view that the cloud is in your hands, with the unconventional birds-eye view photography demonstrating the view from inside the cloud, into the customers world. The concept deploys a distinctive brand iconography and a system of individual colour coded logos for each product module, providing simple navigation and a strong brand umbrella over the entire portfolio. The next generation of cloud computing visionapp chose to launch the brand at the 2011 CeBIT trade show, presenting their concept of the next generation of cloud computing to a broad range of ICT professionals and it was resounding success. As Marina Walser, CMO visionapp AG commented The large number of compliments from our peers in the IT industry and our clients was only exceeded by the overwhelming feedback from our own employees. From the first brief to the strategic and creative development, right through to implementation, The Brand Union team did a great job. The new CI reflects the internal values and communicates the character of the brand, products and employees in a perfect way. We have been working with OSRAM since 2007, as the lead agency for their corporate and packaging design. During this time we have carried out customer interviews and brand and market assessments to really get to grips with OSRAMs business. We have led internal trainings and workshops to understand and shape the OSRAM brand from the inside out. Our aim has been to transform OSRAM from simply another light bulb supplier in a crowded marketplace, to a leading provider of exciting lighting solutions. We began our work with the entire OSRAM Automotive Range with a period of analysis of existing strategy and visuals, which shaped our packaging design, naming and up-sell decisions. We had the opportunity to create a unified look and feel for OSRAM from scratch, and so we are in a process of redesigning the entire luminaires range and organising it into product families, each with a hero product. The new branding and product range now stands out from the competition with emotive and high-tech designs. The use of powerful visuals focuses on the product benefits and the use of advanced technology, to promote OSRAMs brand values in terms of exciting lighting concepts. The new designs really set OSRAM apart from the crowd. The hat-trick of awards that our work for OSRAM has achieved speaks volumes. We were awarded two iF communication design awards for LEDs DECO and SIRIUS Torches in 2010, and in 2011 we won the iF packaging award for the launch of QOD. Something of a maverick in the wine market, the Fairview estates pioneering streak is just as famous as its 800 strong herd of roaming goats. Having built up a solid business through the premium, on-consumption market and with formidable relationships with restaurateurs, in 2009 Fairview decided to expand their business into the mid-market with a range specially created for retailing via supermarket outlets. Recognising this shift in consumer purchasing and consumption habits, Fairview realised that such a move was vital for any wine brand with along term outlook. Nonetheless, doing so was a leap into the unknown for the family-run business. And so, the La Capra brand was born. Creating it involved something of a strategic balancing act carefully borrowing equity from the prestigious Fairview brand without damaging it, whilst creating a unique and compelling brand story strong enough to challenge the status quo in a competitive marketplace where margins are tight and pressure to promote can ruin profitability. The solution was an endorsement from Fairview for this new brand of wine. Stamping La Capra (Italian for goat) with the Fairview seal of approval gave consumers the reassurance of quality, whilst differentiating it as an independent brand. Steering away from the cheaper version approach taken by so many wineries looking to enter into lower price points, we decided to stay true to Fairviews challenger brand philosophy and shine a light on the category through storytelling. The resulting brand reflects the familys Balkan heritage, through the theme of a Balkan wine festival. This fun and innovative approach, rarely used in the context of wine, along with the quirky imagery, gives the brand strong shelf presence alongside more conservative options. The endorsement phrase Presented by Fairview reinforces the carnival theme and lends credibility to the La Capra name. We launched with a series of Balkan inspired events including the La Capra festival featuring gypsy caravans and traditional Balkan music and the results speak for themselves. In the space of a year, sales of La Capra grew to match sales of the original Fairview brand, without cannibalisation, increasing total volume sales by more than 30%. Whats more, the brand has become the number two brand of South African wines in the UK, for wines above the 5 price point. DirectAsia.com is a game-changing, direct-to-customer insurance company from the Whittington Group. The Whittington team wanted to provide an alternative to the closed shop of the big three dominant insurance providers in Singapore that continued to use agents and middlemen and kept premiums artificially high.DirectAsia.coms vision was to create an approachable, affordable, 24/7, online insurance offering of the kind that had revolutionised the industry in the UK and Australia. We got involved to create a complete brand strategy and identity to see DirectAsia.com to market. Despite growing dissatisfaction with rising premiums and poor service, Singaporean consumers were reluctant to break away from the traditional agent-led relationships. Something disruptive and challenging, but at the same time credible and trustworthy, was needed to break the cycle. Our strategy was to keep things simple, straightforward and vibrant, and every aspect of the DirectAsia.com brand was built around a refreshing and distinctive brand promise and values. This promise underpinned every facet of the new brands personality, visual identity and communication and was used as the basis for an engagement programme with DirectAsia.com call centre operatives, who would be on the frontline in delivering the brand promise. We also used the brand essence to inform the design and dcor of the DirectAsia office in central Singapore. A year on from launch and DirectAsia.com has contributed significantly to a much-changed insurance landscape in Singapore, where online providers are growing and the pressure on pricing and agents has dramatically increased, giving Singaporean consumers more choice, better deals and improved service delivery. The bright, bold DirectAsia.com identity is now a familiar sight on the streets of Singapore and online. Acian Technologies came to us as a self-styled innovation consultancy. It was already an SME success story, practically doubling in size year on year since being founded in Singapore in 2006. But in 2009 the management team recognised the need for the business to step up to the next level in order to attract the best regional talent and to compete on a more equal footing with larger, more established consultancy networks. This demanded a new brand name and identity that would signal a new force and philosophy in the sector and attract the very best people. We were only too keen to get involved. We began by creating a new company name Edgilis which reflected the cutting-edge approach and agility that was typical of the business and its people, and accompanied it with a dynamic, challenging logo. More important than the change of name and logo, however, was a fundamental reframing of what innovation means to the business. While the competition spoke generically of innovation as the be all and end all, Edgilis recognised that it was simply the journey and not the final destination. The application of innovative people and processes had to be in the service of a bigger, more sustainable objective: the creation and maximisation of business opportunity. And so, Asias first opportunity consultancy was established. The new brand vision and identity was first launched internally and to existing clients, before being applied across all business touchpoints, from a newly designed website to marketing literature and crucially recruitment materials. The new look allowed Edgilis to stand out from the established brands at recruitment events and more effectively attract talent with its bold new category thinking in which the companys people were valued as highly skilled agents of innovation. Qatar is a country on a mission. It is one of the worlds top three exporters of natural gas but is diversifying from being a carbon economy to becoming a knowledge economy. It is a leader in regional and international affairs, has the worlds highest GDP per capita and has seen its population double in a decade. Driven by the momentum provided by a National Development Strategy and by the promise of a FIFA World Cup that will be like no other, it is home to established international brands like Qatar Airways and Al Jazeera and to many brands with international aspirations. There will be many achievements over the next decade and The Brand Union is proud to have made Qatar our latest home. The Brand Union 5th Floor, Al Jassim Tower Suhaim bin Hamad Street Doha Qatar T +974 4431 3904 T +974 3005 3930 General Contact: [email protected] Human Resources: [email protected] The Brand Union China is headquartered in Shanghai, where the office was established in 1999. With panoramic views over the historic Puxi (downtown Shanghai), which extend out to Pudong (west Shanghai), the office provides us with many an opportunity to savour life at the heart of this most fascinating city, often referred to as the Jewel of the Orient. Our Shanghai office is located in the heart of the former French concession, where narrow, tree-lined streets and boulevards are populated with turn of the century houses, bars, cafes and restaurants. Our office is situated in a modern, high-rise building, where Ogilvy, our joint venture partner in China is also located. The Bund and Huangpu River at dusk The Brand Union Shanghai 26 F The Centre 989 Changle Road PRC 200031 China T +86 21 2405 1777 F + 86 21 2405 1799 E [email protected] HR [email protected] The Brand Union Cape Towns workspace, best described as an urban playground, is a home to almost 20 creative individuals. Based at the Old Castle Brewery Building in Woodstock, in the heart of Cape Town's new creative hub, the agency prides itself on making brands beautiful. We are not only surrounded by breathtaking views of Table Mountain and the harbour but also by objets d'art' such as a Heath Nash full-colour flowerball light and Paul Smith luminous bunnies. The contemporary office space is shared by an eclectic mix of people with skills ranging from Identity Design, Brand Experience, Packaging, Brand Engagement and Strategy. Were united by one common thread: a dedication and commitment to brand excellence. We are not only surrounded by breathtaking views of Table Mountain and the harbour but also objects d'art such as a Heath Nash full-colour flowerball light and Paul Smith luminous bunnies. Our African offer is quite unique. We provide a deep understanding of the use of branding and design to effectively drive business success in developing markets. We are able to achieve this by utilising the skills, knowledge and expertise gained through our exposure in the international arena as well locally on our continent. We provide a custom solution to our clients by marrying our international & local experience, to create a tailor-made branding solution. We apply these solutions appropriately to deliver brand led business growth in your markets, without losing the local flavour of the brand Old Castle Brewery Building 402 The Studios, 4th Floor 6 Beach Rd, Woodstock South Africa T +27 21 486 8500 F +27 447 3276 General Contact: [email protected] Human Resources: [email protected] The Bangkok office is located at The Offices at CentralWorld right in the heart of this spirited metropolis amidst Bangkoks finest brand worlds. Cozy cafs, luxurious hotels and spas, dazzling shopping complexes, and unique design boutiques are just an elevator-ride away this of course explains why our meeting rooms are always fully booked weeks in advance. To our clients and business partners, a visit to our office is simply a great excuse to get away for a productive yet fun and refreshing day. We are a small team of designers and strategists. We work closely together to inspire one another and to conjure the masterful blend of art and science. From Artistree to Enterprise IG to Ogilvy Brands by Design and now The Brand Union, we have evolved our brand, our approach, and our capabilities over the years a testament to our belief that brand building is a lifetime journey and a reflection on the power of brand-driven growth. The Brand Union Bangkok 14th Floor, The Offices at Centralworld 999/9 Rama I Road, Patumwan Bangkok,10330,Thailand T +66 (0)2 205 6000 F +66 (0)2 205 6565 General Contact: [email protected] Human Resources: [email protected] The Brand Union Beijing was established in 2006, and is the fastest growing office in the Asia-Pacific network. In collaboration with the teams in Shanghai and Hong Kong, our services include brand strategy, retail and environmental brand experience, product branding, brand engagement and corporate branding and communications. Tiananmen Square The office is close to ChangAn Avenue, the most famous street in Beijing, which leads directly to Tiananmen Square. A typical Beijing Hutong (narrow street or alley way) by night The Brand Union Beijing 1901-1904, 19F Jinbao Tower, 89 Jinbao Street, Beijing 100005 China T +86 10 8520 6688 F +86 10 8520 6666 General Contact: [email protected] Human Resources: [email protected] The Brand Union's Cairo office is located in the business district of Mohandeseen, Cairo. As one of the world's largest urban areas and the cultural capital of northern Africa, Cairo hosts some of the most famous landmarks in archaeological history the astonishing Great Pyramids of Giza, ancient tombs, Christian churches and Muslim monuments indicative of the eclectic mix that makes up this cosmopolitan yet ancient city. Also considered the retail capital of the region, Cairo hosts world famous brands and is renowned as a shoppers mecca. Our African offer is quite unique. We provide a deep understanding of the use of branding and design to effectively drive business success in developing markets. We are able to achieve this by utilising the skills, knowledge and expertise gained through our exposure in the international arena as well locally on our continent. We provide a custom solution to our clients by marrying our international & local experience, to create a tailor-made branding solution. We apply these solutions appropriately to deliver brand led business growth in your markets, without losing the local flavour of the brand! Although a small team, our Cairo office works closely together and is committed to creating great brands in this city of contrasts. Based on LOGIC Consulting Group's insights into the local market, with the support of the Johannesburg office, we deliver complete design solutions. We've worked with brand leaders in their categories like EFG Hermes an investment bank, RAYA the major telecommunications provider in the region, and Kapci Coatings a paint & chemicals manufacturer. The Brand Union Cairo 5 Shohadaa Elmohandiseen Street Mohandiseen Giza 12411 Egypt T +20 2 3345 1430 M +20 100 600 032 General Contact: [email protected] Human Resources: [email protected] The dramatic new space shared by our Singapore office and Ogilvy and Mather on Robinson Road perfectly epitomizes vibrant multi-layered modern Singapore. Situated half-way down one of Singapores oldest streets, the gleaming tower with its cutting edge interior design overlooks many of Singapores local treasures and heritage sites, while itself being overlooked by the sky-scraping new construction emerging on downtown Marina Bay. The converted conservation shophouses on the outskirts of nearby Amoy Street serve as reminders of Singapores trading past while at the same time serving as one of the centres of the Citys world class media, design and hospitality industries. Behind and to the east of the office the sparkling future of Singapore takes shape in the form of the new financial district and the unmistakable outline of the Marina Bay Sands integrated resort. Nowhere else can one better feel the beat of this amazing Citys pulse, sense its colourful past and feel a part of its influential and creative future. Great brands depend on great people. With over a decade of experience in the Singapore market, we have assembled a team of creatives, consultants and client services personnel who are not only committed to building enduring, effective brands, but also to doing it in the right way: with openness, respect, intelligence and an infectious team spirit. Drawn from Singapore, Australia, India, Korea and the UK, our multi-disciplinary team is dedicated to building the relationships on which great brands are built. Brand-building should be about the journey as much as the destination, so we put a whole lot of energy into making that journey as smooth, rewarding and enjoyable as possible. At its heart our approach is about collaboration, creativity and clarity. Every project is a partnership and every client a colleague in finding and delivering the very best branding solutions for their business. The Singapore team at the launch of Orange Thimble in Tiong Bahru. The Brand Union worked closely with the owners and developers to create a new art-caf concept that would contribute to the growing vibrancy of the local neighbourhood, while paying homage to its colourful past. We don't judge clients on size, balance sheet or past reputation. We judge them on the potential they offer to create long-term brand value and game-changing strategy and design solutions. Our clients range from leading global multi-nationals to regional powerhouses, Singaporean heartland brands and up and coming challengers. We treat every client the same and expect the same end result: brand-led business change and effectiveness that you can be proud of. SGX, Coca-Cola, Kimberly Clark, Pan Pacific Hotels Group, SIS Sugar, Maybank and KFC are just some of the great brands we are proud to work with in Singapore. Asian Marketing Effectiveness Awards 2011, Silver for Most Effective Use of Product Design & Packaging The Brand Union Singapore 71 Robinson Road #07-01 068895 Singapore T +65 6213 9959 F +65 6213 9955 General Contact: [email protected] Human Resources: [email protected] The Brand Union, Jakarta office is located on the green Jalan Wijaya I in South Jakarta. The two-story office building is a short distance away from the South Jakarta Municipal office, approximately 100 yards from a driving range and nearby is Blok M, one of the oldest traditional and modern shopping areas in Jakarta. The office is also close to the French Cultural Centre and several popular restaurants and bars. The area has been home to several street festivals over the past few years and just a five minute drive southbound is the Kemang Raya strip, known for its lively evening entertainment spots and unique stores, especially for expatriates and local professionals. The Brand Union Jakarta Sentral Senayan III 11st floor Jalan Asia Afrika No. 8, Senayan Jakarta 10270 Indonesia T +62 21 2924 3000 F +62 21 2903 9265 General Contact: [email protected] Human Resources: [email protected] Hong Kong - a city of superlatives and contrasts. A pulsating metropolis overflowing with possibilities and intricately woven with natural beauty. Mountains, forests, oceans and beaches - all within a short bus, cab, tram, escalator, or metro ride away. If you believe Hong Kong to only be a big urban city, think again. For a start, Hong Kong island isn't that big, but it is densely populated. While contemporary shapes dominate the skyline, at ground level market traders peddle their produce amongst historic buildings from a colonial past - making the island an inspiring cultural melting pot. Dubbed Asias World City, Hong Kong is also one of the most vibrant hubs for international business today. The Hong Kong office is located on what is referred to as 'Hong Kong side', which means the island of Hong Kong itself. And weve got a pretty good view of Hong Kong's famous harbour and the mountains of mainland China. In addition to the view from the 23rd floor of the Center on Queens Road Central, we are situated in an area that borders the cosmopolitan and financial heart of Hong Kong and an area called Sheung Wan which was one of the first areas settled in Hong Kong in the late 1800s. For restaurants, we have our pick. From dai pai dongs, little local eateries serving dim sum at lunch time, to fine dining in the luxurious Four Seasons Hotel within eye-distance, the choice is phenomenal. We can also walk to many of our clients' offices which is truly a bonus in this day and age. Our clients are as diverse as ourselves. From entertainment and hospitality to real estate and finance - we work with industry leaders to encourage growth and promote change. This includes established Hong Kong institutions like Hong Kong Post, Jardines, Vocational Training Council (VTC) and Prudential, as well as newly created brands like The Link, City of Dreams and Parkview Green. As a regional hub, we also serve clients in the South China area, such as China Resources, COFCO and OCT Group, while frequently work with international businesses that want to enter the China market. Here in Hong Kong, we're an international team where everyone brings a little something different to the table. From strategy, planning and management to design, illustration and copy writing we have the capability to offer a holistic service from the heart of downtown. We embrace our diversity, and combine it with talent and hard work to grow great ideas and set them free. The Brand Union Hong Kong 23rd Floor The Center 99 Queen's Road Central China T +852 2568-0255 F +852 2567-0622 General Contact: [email protected] Human Resources: [email protected] Ray+Keshavan, India's premier branding consultancy is now part of The Brand Union. Our portfolio includes service brands like Airtel, Infosys and several private and public sector banks. From branding flagship products for Unilever and SAB Miller to developing identities for Indias new airports, creating a global herbal brand like Himalaya to launching a media conglomerate like Network 18, we enjoy the diversity of our work. Our clients find this 360 degree understanding of the Indian consumer invaluable. The Brand Union Bangalore 22 Brunton Road 560 025 India T +91 80 25550486 / 487 F +91 80 25581465 General Contact: [email protected] Human Resources: [email protected] The Brand Union's Johannesburg office is situated in downtown Sandton, the region's corporate, financial and commercial hub, and a shopper's utopia. Sandton combines European flair with African vibrance and is a cosmopolitan and multicultural hub of business, entertainment and retail, where youre invited to mix business with pleasure. Situated on the 5th floor of a high rise building, our contemporary office space is shared by an eclectic mix of people with skills ranging from Identity Design, Brand Experience including Retail-, Industrial- and Architecture Design, Packaging, Brand Engagement and Strategy. But were united by one common thread: a dedication and commitment to brand excellence. Having been active in South Africa for over 30 years (previously Enterprise IG, Pentagraph and KSDP) to its current position as part of the global Brand Union network, the South African office has been regarded by the market as forerunners in the branding and design arena, laying the foundations for the industry today. Our Johannesburg office operates as the head office for the Africa Division. Our African offer is quite unique. We provide a deep understanding of the use of branding and design to effectively drive business success in developing markets. We are able to achieve this by utilising the skills, knowledge and expertise gained through our exposure in the international arena as well locally on our continent. We provide a custom solution to our clients by marrying our international & local experience, to create a tailor-made branding solution. We apply these solutions appropriately to deliver brand led business growth in your markets, without losing the local flavour of the brand! The Brand Union Johannesburg The Forum Building 5th Floor 2 Maude Street 2146 South Africa T +27 11 895 9300 F +27 11 895 9301 General Contact: [email protected] Human Resources: [email protected] Name this city. It's too new to be New York. It moves too fast to be Europe. And it's only half way to the Far East. Dubai. It's where East meets West. And creates the future. The knowledge and skills from the old world are fired into life by the entrepreneurial flames of the new. It's a high-octane mix thats not for the faint-hearted. But it's where we love to be. And were right in the heart of it, at the top of the tower thats next to the moon in our picture. Its a perfect hub to do business all over the Middle East. This is a city built on a vision. A place where people dream big and do bigger. Home of the Burj Khalifa, the worlds tallest building. And who brought the Burj to life? Need you ask. This is our town and the Middle East is our territory. Youll meet our work as soon as you arrive. If you travel on the gleaming new Metro, or drop into a bank, or go for a meeting at Kizad, an industrial development of unprecedented scale and vision. Our client list includes Mubadala, Abu Dhabi Ports Company(ADPC) and its industrial zone Kizad, Sorouh, Dubai Road and Transport Authority(RTA), Abdul Latif Jameel, Reckitt Benckiser (Airwick and Dettol) Al Hilal Bank, Limitless, Saudi Arabia Monetary Authority, and Emirates Group. And as you explore our region youll find us everywhere, with live projects in Abu Dhabi, the Kingdom of Saudi Arabia, Qatar, Oman, India and Pakistan. Throughout our 8-year journey in the Middle East we have been bringing knowledge, inspiration and expertise from across the globe to this market. And the strong Arab presence in the agency ensures that we are in touch with what really matters here. The Brand Union Middle East is proud to be the most awarded branding agency at the Dubai Lynx Awards 2011 (affiliated to the famed Cannes Lions Advertising Festival). The Brand Union won Silver and Bronze in the coveted Corporate Identity section for its work on Kizad, the huge Abu Dhabi based industrial zone, and Mauzan - an Al Ain based designer who creates beutiful versions of the traditional womans Abaya. Were thrilled to have won with two such diverse projects. The range highlights the strength of our approach to brand building, where we blend art and science to arrive at a bright idea that not only inspires, but also delivers a sustainable competitive advantage for clients. The Brand Union Tower B, Business Central Towers 43rd Floor P.O.Box 74021 Sheikh Zayed Road United Arab Emirates T +971 (0)4 439 3744 F +971 (0)4 439 3743 General Contact:[email protected] Human Resources: [email protected] The Brand Union launched its office in Abu Dhabi in 2008 and has played a leadership role in shaping the brand landscape by partnering with leading destinations, corporations and authorities to build value through their brands. Our work includes the development of the Mubadala Corporate Identity, brand creation of the flagship Desert Islands and Saadiyat Island projects for TDIC (Abu Dhabi Tourism Development Authority), and the brand development and custodianship for Sorouh and the Abu Dhabi Authority for Culture and Heritage. We also developed and launched the brands for two start-up businesses, Yahsat and Caracal which are now both significant contributors to the Abu Dhabi Economy. The Brand Union Al Niyadi Building 9th Floor, Office No 904 Airport Road, Abu Dhabi PO Box 107367 United Arab Emirates T +971 2 4437828 F +971-2-443-9088 General Contact: [email protected] Human Resources: [email protected] We are restless. Nonconformist. Rarely satisfied. Were what youd expect and what you wouldnt. Designers, strategists and writers. But also musicians, technologists, sports marketers and investment relations specialists. A rare blend of art and science, building brands that can thrive in any environment. Our holistic perspective and extensive range of skills allow us to add value at all stages of a brands life cycle. Our clients range from multi-national corporations to startups. They span across many industries from Consumer Products to Financial Services. And each has unique issues to solve. Unique. Interesting. Compelling. We dont deploy formulaic approaches to solving client problems. One size does not fit all. Robert Scalea is Chief Executive Officer of The Brand Union North America, part of WPP, where he spearheads innovative approaches to delivering effective brand management solutions for clients. Rob was previously president and CEO of Brouillard, a boutique global agency specializing in healthcare, financial services and technology industries. Rob also worked a six-year tenure at fellow WPP agency JWT as Chief Strategy Officer where he developed a business and marketing strategy practice that helped clients grow their revenue and profit through increased understanding of their target audiences: new product development, distribution strategies, repositioning exercises, improved marketing ROI and strategic business planning. Based in New York, Richard Bates joined The Brand Union as Chief Creative Officer for North America, in March 2009. Prior to joining The Brand Union, Richard led Ogilvy & Mathers brand identity group, BIG, which he continues to oversee as part of the joint venture between The Brand Union and Ogilvy in New York. Over the years, Richard has brought strategic design thinking to global companies such as Coca-Cola, Hershey, Avon, Johnson & Johnson and Mattel. Most recently he led the creative development of the first Barbie flagship store, a lavish brand experience for Barbie Girls of all ages, which opened in Shanghai in Spring 2009. The Brand Union New York 114 Fifth Ave 11th Floor NY 10011 United States T +1 212-755-4200 F +1 212-755-9474 General Contact: [email protected] Human Resources: [email protected] The Hitech Building, right in the heart of the city, thats the spot for The Brand Union Stockholm. We are the leading brand and design agency in the Nordic region. Hans Brindfors founded the company in 1996 and since 1999 has been part of The Brand Unions global network. We help market leaders and brands with the ambition to stay or become the best. We attract companies that believe in the importance of business driven brand growth. We strive to always have the most talented people who look for simplicity and know how to implement a process of change. Knowledge of the local Nordic market and experience from more than 20 international offices guarantees that we always start from the clients business. The Brand Union Stockholm Sveavgen 9-11 P.O. Box 7042 10386 Sweden T +46 8 440 80 00 F +46 8 21 02 99 General Contact: [email protected] Human Resources: [email protected] The Brand Union Paris office is based in between 'La Bourse' the Paris stock exchange, and the 'Marais', home to some famous fashion creators like Christian Louboutin, Maison Martin Margiela, Jean-Paul Gaultier or Kenzo Our location reflects where we stand creatively, at the halfway point between business sense and cutting edge design. The Paris office opened in 1999 and has had one of the most exciting growth periods in the French market. In a challenging environment, we are the "creative agency that likes to drive nuts the 'elephants' of the market", finding new creative and strategic ways to enhance business, image and creativity of our clients. As a global branding agency, we are used to work from corporate branding to packaging. Our expertise relies on building, for each client, a compelling brand world and experience, with creative excellence as leading principle. Our wide experience on various markets is useful each day, as every project mutually enriches the other. We deliver strategy, design work and innovation, in different sectors such as food and beverage, cosmetic goods, leisure brands, gardening, industry and services. We are building long-term relationships with some of the most renowned companies in France such as Pernod Ricard, Heineken, Henkel, Fromageries Bel, Auchan Group, Centrale Laitire, Franaise des Jeux, Mars Group, Yves Rocher Group We are a multiskills team of more than 30 people, composed of branding professionals providing a complete set of strategic and creative solutions to answer any branding challenge. This great combination of talents (consultants, designers, strategic planners , managed by Stphane Ricou and Cline Drosier) has led us to win some Awards and distinctions, such as 2011 PENTAWARD with Heineken 2010 TOPCOM silver Trophy on Logo Design category with Bel, or 2009 TOPCOM CONSUMER GRAND PRIX with Malibu. In recruitment, we are looking for the best mix of talents and expertises. The Brand Union Paris 26 Rue Notre-Dame des Victoires 75002 France T +33 1 53453300 F +33 1 53453333 General Contact: [email protected] Human Resources: [email protected] Although The Brand Union has worked in Russia for many years with some of countrys most iconic brands, the Moscow branch is one of the youngest offices within the network. We are excited to have a presence in this exciting, vibrant environment, where a lot of development and progress is being made now. Within a short time, The Brand Union Moscow has already built a strong professional team, able to cover all the key areas of our offer: brand strategy, identity and employee engagement. Our Moscow office combines the local insights and market in-depth understanding with the international know-how, methodologies and experience. Depending on the project nature and client needs the agency is able to work both independently and in cooperation with the network offices having the most relevant expertise and credentials. The Brand Union Moscow Russia has a wealth of experience of working for the development and strengthening of various brands for the following clients: Japan Tobacco International, Henkel, SAB Miller, P&G, Sony, Pernod Ricard, Veda, The Russian Museum. Our Moscow office is located in the centre of the city near the Kitay-Gorod metro station. We are a few steps away from the famous Red Square. The dynamic energy of this area fills our office. The fourth floor of our renovated limestone building is the ideal environment for creativity and ideation. Our open workspace has one of the most stunning views in the city. And, our address provides us the opportunity to reach all major businesses in less than 30 minutes. The Brand Union Moscow 9, M. Ivanovsky Pereulok 109028 Moscow Russia T +7 499 764 98 50 F +7 499 764 98 15 General Contact: [email protected] With nearly 10 years of experience, The Brand Union Madrid is a key player within the Spanish branding sector, having worked with some of the most renowned companies in Spain. From corporate to product branding, we work with our clients to create powerful brand worlds aligned with business strategies, which build long-term value by guiding the company, inspiring employees and creating a compelling destination for consumers. We are a sound international and multidisciplinary team of branding professionals, run by an experienced managerial board with consultants, analysts, designers and communication experts. Our expertise is based on a deep know how achieved through many different sectors - from finances to transport & logistic services, from food & beverages to non profit organizations. This allows us to provide a complete set of strategic and design solutions, being able to face any type of branding challenges. Part of our spirit lives within brands such as BBVA, Vodafone, Aena (Spanish Airports Network), Adif, Fundacin ONCE or Sanitas and in the new brands of Rioja Wines, Liderpapel, CajaCanarias, Noatum or Corporate Excellence Centre for Reputation Leadership. The Brand Union's Madrid office is in a focal part of the city, between the top business area of La Castellana and the fashionable and bohemian neighbourhoods of Malasaa and Chueca. This mixture of logic and passion provides an ideal location for our office that, day by day, inspires our creativity. The Brand Union Madrid C/ La Palma, 10 28004 Spain T +34 91 592 32 10 F +34 91 592 32 81 General Contact: [email protected] Human Resources: [email protected] The Brand Union London office is in the heart of the City of London and is home to around 80 of us. The area of Farringdon (our nearest Tube station) is surrounded by excellent cafes, bars, and well-known restaurants, and has a vibrant creative community. The famous Smithfield Meat Market is just across the road. Our offices are open-plan, arranged over two floors of a large modern space overlooking the lively St Johns Street. The variety of experience and background of each individual in The Brand Unions London team sets us apart from our competitors. With team members from Italy to Australia and Birmingham to New York City, each person brings something different to the collective talent we have here, and many of our people have worked at different offices around the network contributing further to the breadth of knowledge, perspective and expertise. The common thread is a passion and commitment to produce the highest quality of work with our clients. These elements together allow us to have a regional understanding and awareness, coupled with strong global perspective. Within The Brand Union London we work across a diverse range of clients and projects. From building brand worlds for car manufacturers to research & exploration for financial organisations, our London office acts as the global hub for a number of our global key client relationships as well as a varied portfolio of other projects. Ranging from luxury to value clients, product branding to corporate brand architecture projects we have worked with organisations from Alfa Romeo to Argos, Credit Suisse to Corus and Veet to Five Vodka. There is a very unique culture at The Brand Union in London. As well as an active social aspect to life at The Brand Union we encourage the team to inspire and interact with each other in innovative ways. We have a garden shed in the studio for our creative heads to get together, hold Reunion every Friday where the entire team gather for pizza, wine and a round-up of the weeks activity, and regular pool competitions. We have collaboratively decorated hundreds of gingerbread men and as part of the Football World Cup 2010 we created a Footwall, a Twitter feed projected onto the office enabling supporters to Tweet updates and thoughts about the various games that were going on. All these initiatives add to the unique and rewarding culture that the goes hand in hand with the commitment and determined attitude the team have to their client work. The Brand Union London 11-33 St John Street EC1M 4AA United Kingdom T +44 (0) 20 7559 7000 F +44 (0) 20 7559 7001 General Contact: [email protected] Human Resources: [email protected] The Brand Union Hamburg is one of the hubs of The Brand Union network covering the German speaking markets and parts of CEE. With around 50 specialists with skills ranging from brand strategy, design, naming, to print production and final artwork we advice our clients in all aspects of corporate branding und consumer branding. The agency was founded in 1983 by the designer Hartmut Windi Winderlich under the name Windi Winderlich Design. From the beginning the agency belonged to the top agencies for design and branding in Germany. Many well-known brands have been created and further developed here. After the sudden death of its founder in 1996 the agency became affiliated to the WPP owned The Brand Union (at that time known as Enterprise IG). In our history of more than 25 years in branding and design, we have been working for many market leading local and global brands, including Coca-Cola, Edding, Emmi, Henkel, Khne, Mars, Osram, Philip Morris, Teekanne, Unilever, Vattenfall, Vodafone and Volkswagen. The Brand Union Hamburg office is located in Bahrenfeld, in a former industrial area which is one of the up and coming districts of Hamburg. Our building is the historic 'Royal Storehouse' which was built in 1895. On two spacious, lively, open-plan floors, our specialists develop unique creative and strategic solutions for our clients. With our holistic approach and the wide range of skills we have to offer, we can look after the brand at all stages of its life cycle and enhance its brand value. The Brand Union Hamburg management team From left to right: Sina Peters (Executive Creative Director), Alexander Schubert (CEO) and Michael Carl (Finance Director) The Brand Union Hamburg Bahrenfelder Chaussee 49 22761 Hamburg Germany T +49 (0) 40/899 04-0 F +49 (0) 40/899 04-222 General Contact: [email protected] Human Resources: [email protected] The Brand Union Dublin We live in an elegant 18th century building in the heart of Dublins fair city. Behind the blue door youll find a talented and diverse team from a wide range of backgrounds and geographies, both agency and client side. Over the past 21 years (weve heard the Celtic Tiger both roar and whimper) we have helped create and guide some of Ireland's most iconic and successful brands. We work closely with our network to gather knowledge, inspiration and expertise from across the globe in order to build brands that thrive in the real world, using a balance of brand strategy, consumer insights, creativity and execution. Steve Payne, Managing Partner, The Brand Union Dublin I'm an identical twin; Im the one on the left but we're very different. Being a twin makes you realize what you look like is only part of how people perceive you. It's your actions that really define you, which is the same for any organization or brand. In today's market, closing the gap between what brands say and what they do is critical as customers constantly look for the truth and credibility of the people and organizations behind brands. Thats what I love about working in branding; its not just communications, its reputation. I've worked on some great projects, from re-branding of British Petroleum, Lexus, the UK National Lottery and Selfridges, to being the Design Director for the Sydney 2000 Olympic Games. I joined The Brand Union in 2003 and closer to home have led change programs for Ulster Bank, EBS and The National Lottery. No day is the same and the work is always exciting, but it still surprises me when I get mistaken for my twin brother. David O'Connor, Managing Partner, The Brand Union Dublin When I sit down to write about my career I realize how diverse it has been: from cooking to video production to advertising to branding. I was even at one stage a trained cinema projectionist. One thing thats been a red thread through all of this is a fascination with human perception, be that taste, admiration, desire, whatever. It is this this fascination which finally settled me into a career in branding. I joined The Brand Union in 2006 having run my own branding agency for many years in London. Whereas the 'employment' bit was a culture shock it was really exciting to join a company with so many diverse but similar people - people who bring their diverse experience to a branding context. The Dublin office is also a little more on the maverick side, which I like. What is on my desk at the moment? A brand architecture conundrum for a national charity, a brand management challenge for a semi-state, a sponsorship relationship to tease out and an exciting range of new business proposals. The Brand Union Dublin 9 Upper Pembroke Street Dublin 2 Ireland T +353 1 613 1650 F +353 1 662 5771 General Contact: [email protected] Human Resources: [email protected] UK Chairman London I am the Chairman of our UK business and Global Head of Consumer Branding. I am client champion for a number of our key global accounts, including 10 of Reckitt Benckisers 17 power brands. Committed to mobilising and connecting our network, I have developed bespoke Brand Union methodologies to understand the value of visual brand equity and trend mapping. Although not keen to admit it, I have over 27 years of brand design agency experience. In 1992, I founded the product branding agency, Brown Inc, part of the Added Value Group, which merged with The Brand Union in 2002. I have a BA (Hons) degree in Graphic Design and am an executive member of the Marketing Society and D&AD. I have also won several DBA IDEA awards. Im a passionate chef, trumpet player and painter and my other interests include scuba diving and inventing stuff, including the next-generation Mushy Pea. Industrial Designer Johannesburg I qualified as an Industrial Designer from the University of Johannesburg in 2001. I started my career with a small multi-disciplinary design consultancy called Evo Design Solutions, where I spent three years working on projects ranging from corporate and domestic interiors to mainstream product design. Thereafter, I moved on to Alclad Interiors, a large manufacturing concern specialising in retail store roll-outs. I spent two years at Alclad, where I was responsible for in-house retail furniture design and point of sale display systems. I joined The Brand Union in October 2007 and have been primarily responsible for signage design, packaging design and product design. Clients Ive worked for include: Kerzner International, Standard Bank, SAB Miller, Anglo American, Airtel and Neotel, to mention but a few. My hobbies and interests include photography, travel, furniture design, art, fast cars and fine wine. Senior Designer Hamburg Hello, my name is Monika and Im a Senior Designer at The Brand Union in Hamburg. My work involves the conception and graphic realisation of a range of products, especially for food. I studied Illustration and Communication Design at the College of Applied Science in Hamburg. My best experience during that time was my internship at the design department of the Powerhouse Museum in Sydney/Australia. Besides the graphic work I learned down under, I loved the easy-going lifestyle. Account Director London Hi, Im Shadi, and Im an Account Director here in London. That means working closely with our teams and with each client to deliver work we can all be proud of. What I love most about my job is the diversity I get to juggle a range of projects whilst rubbing shoulders with many talented and focused individuals. One of my favourite things is travelling and exploring, the further away the better. Whenever I get back to London though Im reminded how amazing this city is in fact, its probably my favourite city in the world, which explains why Ive lived here since I was 5! In an ideal world I would split myself in two: one half would become a mathematician and the other would open a shop selling all the silly stuff I love to make. Assistant Financial Controller Dubai & Abu Dhabi I have been with The Brand Union Dubai since June 2010. Ive worked in various finance roles with Lisec (Austrian glass processing company) in Dubai and British Airways in Mumbai. I moved to Dubai in May 2000. I have a Bachelors degree in Finance and Economics from St. Andrews College affiliated to Mumbai University, and have a three year C.A internship. My audit profile includes Chase Bank, Nova Scotia Bank, Larsen & Toubro and The Bombay Flying Club, among others. I love photography and shoot with a Nikon. Im an avid reader who loves extreme travel stories whilst preferring to travel amid relative comfort! Client Director Johannesburg I am another returning staff member, and offer over 11 years of experience in branding, public relations and advertising. I have worked across a number of sectors, namely telecommunications, financial services, FMCG, parastatals, to name a few. My career began at TBWA Hunt Lascaris as an Account Executive, followed by PR work at Text 100 Global PR Agency. My introduction to branding and design was a five year stint at 8 Seconds Branding & Design. I then joined The Brand Union company with a two year stint in Cape Town. When not at work, I enjoy surfing (when I am near the ocean), reading and spending time with my children. Account Manager London Hello. My name is Dale and I am an Account Manager on the consumer team in the London office. My day to day pretty much consists of lots of talking: chatting away to designers, briefing and reviewing great creative work, as well as interacting with the client, ensuring all that we do is received well and on brief. The great part about product branding is the accessibility of the designs youve helped create when theyve been launched and are in shops and on the high street, available for purchase. Originally a country boy, I moved to London after university to explore the great culture here, create new friends and experience as many interesting and diverse things as possible. Adrian Pring Consultant Analyst Hi, Im Adrian and Im based in our London office as part of the brand strategy team. I started here in September 2009 and its been an exciting and enjoyable experience. Ive been able to work on a diverse range of clients, from Baltic banks to toilet products; national sports associations to international beer brands. Before The Brand Union I worked for a small brand strategy and engagement firm based in Bangkok. They specialized in airline and hotel brands and I hope Ive brought some of this experience to our projects here. Ultimately the opportunity to learn in a high profile, international agency was one of the key attractions to joining The Brand Union. I havent been disappointed! Outside of the office Im a fan of all kinds of music (if I like how it sounds, I like how it sounds). I love traveling and world cuisine. On the weekends you can find me on an ice rink somewhere playing hockey. Brand Consultant Dublin I joined The Brand Union in March 2011, having worked across diverse industry sectors developing customer experiences, strategy and transformational brand ideas. Locations included London, New York, Los Angeles and San Francisco, at companies such as British Airways, Walt Disney and Lucasfilm/Star Wars (yes, at Skywalker Ranch), and I managed alliances with Coke, American Express, Pepsi, Tricon and Fritolay along the way. I took the plunge into start-ups in Silicon Valley and Celtic Tiger, Ireland. Agency-side I have worked on O2 and FMCG. I love following the stories of entrepreneurs as they build a brand for success or failure. Tracking tastemakers and seeing how culture is interpreted via technology and travel is a personal fascination. I believe in partnerships and brand alliances to scale products and experiences and have seen the success of synergy management. I believe mobile branding is where our greatest challenge lies, as lifestyles and possibilities from the palm of your hand transform buying and selling on the move. Junior Designer Hamburg Originally coming from 1001 nights Istanbul, I have grown into a Brussel sprout. When I was young I realised how beautiful the world can be with creativity. Therefore, I went to Academie Royales des Beaux Arts and studied Graphic Design in La Cambre, Belgium. After my graduation, I worked as a trainee in the editorial agency Signes Particuliers in Brussels. Then I joined my husband in Hamburg and learned German. I did several internships and started working at The Brand Union in 2009, where I was offered a Junior Designer position. Junior Designer Hamburg Hej, I am Fenja. How to describe myself? I am a Junior Designer at The Brand Union. Working primarily on packaging design projects I also contribute to diverse corporate design jobs. Until 2009 I studied at the School of Arts Alsterdamm in Hamburg. During this time I completed an internship at the design agency Syndicate. After my studies I did a traineeship at FutureBrand and then worked as a Junior Designer at the advertisement agency REINCLASSEN for one year, where I was mainly responsible for Schwarzkopf Professional campaigns and designs. Project Manager Hamburg Hey there, my name is Christian and I joined our family in the Hamburg office as a Project Manager in October 2011. Before that I was working for different below the line agencies in Frankfurt and Hamburg. I am a Hamburger Jung (thats what we call a local raised guy here in Hamburg) and I love my city. As we say over here: Hamburg is the most beautiful city in the world. In my spare time Im learning how to handle my camera by taking pictures of everyone and everything around me. For my personal balance I am doing some physical activities, such as fitness, squash and running. Another important thing for me is exploring new facets of Hamburg with my friends, not only at night! I would really recommend a trip to Hamburg, you will fall in love right away. Multimedia Developer London Im part of the production team in London and primarily responsible for producing presentations, documents and templates. This role gives me a great opportunity to work in all aspects of the business and across all disciplines, from pitch presentations to speaker support material. My other skills include artworking, re-touching, visualising, video-editing and photography. I was originally trained as an engineer and worked in the automotive industry as a computer programmer before moving into the sector specialising in computer-based presentations. Prior to joining The Brand Union I worked for three years as a multimedia and web designer in the heritage industry. Outside of work I try to make the most of living in London with plenty of visits to the cinema, restaurants, galleries and exhibitions (especially photographic). But I also like getting out of town with my family and dog for a spot of walking and camping. Executive Client Director Doha Since joining The Brand Union in January 2008, I have led projects for Abdul Latif Jameel, NSCSA, Sorouh, Abu Dhabi Ports Company, ADBIC, Emaar and Dubailand. I have a Masters in Marketing and have 15 years agency experience: eight years in the UK at agencies including Arc and The Marketing Store, working on Coca-Cola, Maxxium, Scottish Courage, Seagram, Whyte & Mackay, Royal & SunAlliance and Reebok, and seven years in the Middle East. I had four fulfilling years at Saatchi & Saatchi Dubai, where I was Group Account Director and headed up Saatchi & Saatchi Design. I led the teams that launched Mall of the Emirates and Grosvenor House, winning EFFIES Awards for best brand launch in 2006 and 2007. Other clients included Red Bull, DUBAL, Dubai World Trade Centre, Dubai Silicon Oasis and Le Royal Meridien. I love exploring great cities, inspiring design, playing with my children, tennis, football, snowboarding and golf. 3D Designer London Hello!My names Chris I work in brand experience at TBU London as an interiors and 3D designer Ive worked with a large variety of our clients here in London including Unilever, SAB Miller, Vodafone and JTI, Pernod Ricard.I work on concepts for environments and brand worlds; brand activation; events; POSM; illustration for guidelines; and bespoke packaging. I was the live designer on stage at the Economist Conference in March 2011, which TBU sponsored. My sketching abilities are well sought-after I was born in Birmingham in the 80s. I left there to go to University at Nottingham Trent, and studied Interior Architecture & Design. I started my time at TBU as a student, and continued after I graduated when they offered me a job! I love music, especially one-off gigs. I play in a band I prefer savoury over sweet Co-founder London As co-founder of the company in 1976 I am incredibly proud to have worked with hundreds of talented people to help build The Brand Union into one of the worlds leading brand agencies that it has become today. I am fortunate that with such great people managing the business I have always been able to focus on delivering outstanding results for our clients. Today, 35 years on, I continue to work with our teams across our global network to ensure that our clients are provided with world-class strategic and creative thinking. Recently, these have included UBS, Credit Suisse, BBVA, Standard Chartered, Rolls-Royce, Canon, Airtel and Deloitte, amongst others. My colleagues sometimes ask me havent you had enough, when are you going to retire? Truthfully, I never will. As long as there are people who run businesses that continue to believe in the power of brand, I expect I will be there to lend a helping hand. Finance Executive Singapore I am the $$ in the office. Its a fun job to balance the devil of chasing for $$ and the angel of giving out $$, but thats only me working. During out-of-office hours, I spend most of my time studying with any leftover to snack, skate, hangout and have fun with my almost perfect computer partner. ^_^ Managing Director Consumer Branding Paris I completed my education at CELSA. I worked for four years with a market research company, specialising in product innovation, where clients included Unilever, Kraft, AGF, Henkel and France 2. I then worked for eight years at Added Value Paris (marketing consultancy). After qualitative research I became Director and worked on numerous French and international projects, particularly on brand positioning assessments and brand building projects (Intercontinental, Accor, Boots, Scrabble), on strategic brand extensions and international innovation projects (Levis, Campbell, Bel, BPI Perfumes, Pommery), and customer service (Air France). I joined The Brand Union Paris in 2004. I am now Managing Director Consumer Branding, leading the project management team, reinforcing strategic marketing and dedicated to innovation development. For six years I have led the international innovation development of Bel (Middle East, Japan, China). I also work a lot for Henkel, Heineken (Desperados, Pelforth), Pernod and Mars Ice Cream. Two things that I love are: travelling and enjoying life, in all dimensions. The American family-owned business Mars has become one of the worlds leading manufacturers of brands worldwide during its past 100 years of existence, with a strong market presence in Germany since 1960. The Brand Union Hamburg has been looking after various brands in their petcare, chocolate and food categories on an European level since 1995. Ericsson, currently the worlds largest mobile telecommunications equipment manufacturer, engaged The Brand Union to evolve their new brand platform. While some of the core identity elements were in place, it was necessary to develop a strategy framework as well as cohesive identity and design system, to support brand activation. Following the development of the brand architecture by our strategy team, The Brand Unions design team focused on extending the identity platform and defining the principles for implementation of the brand identity across channels, products and services. To support internal engagement and alignment with the new brand platform across the organisation, The Brand Union developed an intranet-based, brand engagement channel for Ericssons brand management team. In addition to being the point of reference for strategy, principles and guidelines, it will serve as a company wide hub for brand related communications, project collaboration and interaction with brand assets. For more than 20 years, The Brand Union has been a strategic partner to Henkel in the home care and cosmetics categories. A broad portfolio of successful power brands, ranging from Schwarzkopf, to Fa, Right Guard, Theramed and many others, have been designed by The Brand Union. The Brand Union Paris has been the strategic and creative partner of Henkel Int. Adhesive technologies Division since 2009 and is currently working on the 2 major global brands: Pattex and Loctite for which we ensure all major developments. A great relationship with the client has expanded over the years and we are now working hand in hand on a daily basis for Relaunch projects, Brand stretches, Innovation programs, Training sessions, and strategic and creative Consultancy. In 2009, BlackRocks acquisition of iShares from Barclays Global Investors proved to be a transformative moment. The acquisition would significantly change their business. BlackRock looked to The Brand Union for help. The combination of two power brands into one would impact everything from the name of the new entity, the visual identity, brand strategy, brand positioning, culture, and communications. Working closely with BlackRock, we conducted extensive internal and external research, which led to key strategic insights that would guide our work and the brand. Strong recognition of the BlackRock brand and its industry-wide reputation for disciplined risk management meant that this was the master brand to keep. An evolution of the BlackRock logo signaled change and helped define the brands new identity. Using our research findings, and leveraging the WPP network, we developed print, out-of-home, digital and brand engagement communications that brought a revitalized brand look and feel to life by way of the Full Spectrum campaign. The new communications platform debuted simultaneously in key business markets worldwide and is currently active globally. SPX is a Fortune 500, multi-industrial company that lacked a unifying brand to communicate the full breadth of its offering. Operating globally with over 80 business units, SPX turned to The Brand Union in 2007 to create a brand program equal to its real business impact. Generating a compelling new presence for SPX, The Brand Union created an umbrella brand organized around the theme where ideas meet industry. The strategy highlighted SPXs position at the intersection where the best thinking yields tangible results. The Brand Union designed and executed a comprehensive communications portfolio to support the Brand. The work included logo design, TV, print and online ads, a microsite, collateral, signage, and guidelines. Currently The Brand Union is supporting SPXs new brand architecture strategy and brand positioning with an Employee Engagement Program and a new advertising campaign. The Brand Union is also developing Branded templates out of Visual Identity work completed last year including full Brand Guidelines. The Brand Union continues to act as SPXs lead agency leading SPX Brand Strategy and design globally and with SPX partners. Over the last few years, The Brand Union has worked with multiple divisions across The Coca-Cola Company. Teams from our New York, London, Paris and Singapore offices have partnered with their global design and innovation groups, as well as regional brand marketing teams to develop a range of initiatives from brand strategy to visual language systems to pack design. Our work has impacted their leading brands, including Coca-Cola, Sprite, and Minute Maid, as well as cross portfolio initiatives focusing on sustainability. Vattenfall is one of Europes largest energy companies. The old identity was implemented in 2001 and refined in 2003.However, the world around Vattenfall is clearly changing, and so are the requirements and demands from the stakeholders. Vattenfall identified a need to adapt and develop its corporate identity and design to these new demands in order to keep and to strengthen its competitiveness over time. The Visual Evolution project started in the beginning of 2010, with the aim to update, simplify and refine the current visual identity. The new identity was launched by the end of 2010, and is right now being implemented in order to reach full brand alignment by 2012. When Pernod Ricard acquired Absolut Vodka for 5.69 billion they chose The Brand Union as their strategic design partner to help build and grow the investment. Since then, our relationship has grown. The Brand Union now advises TAC on Absolut Vodka, Kahlua and Malibu Rum. The collaboration covers all disciplines where design is a powerful tool to develop brand equity, including innovation programs, brand identity, portfolio management, product development and retail design. Published by: Cream Global Featuring: Toby Southgate, Managing Director, London Toby Southgate writes for Cream Global about the shifting landscape of the luxury market and what it means today: Defining luxury from a brand and communications perspective has always been challenging. Luxury can mean different things to different consumers, in different markets, and at different points in time. Its very nature links luxury most closely to categories like fashion, real estate and electronics, all of which are dynamic and susceptible to rapid change. But in its most basic form, a luxury product or service has to focus on delivering more than just a need. If a luxury offer serves a want an added level of desire for consumers it stands a greater chance of commercial success. Published by: Joe Lazauskas on The New York Egotist Featuring: Richard Bates, Chief Creative Officer, New York Richard Bates talks about taking the Barbie experience to China, evolving identities and dogs making out with ducks. You cant really talk about China as one thing; you have to kind of talk about it city by city. The Barbie flagship was in Shanghai, which is, a lot of people would say, the sort of New York City of China. You really have to talk about Shanghai in isolation. If youre talking about Beijing or any of the smaller cities around there, it would be a very different conversation. Just in the two years we were working on it, there were a lot of global brands coming to China. So the familiarity with that idea and what that meant to the Chinese public in Shanghai was evolving constantly. Published by: Irish Marketing Journal By: David OConnor, Managing Partner The Brand Union Dublin When it comes to rebranding, for whatever reasons, there are a number of key issues that need to be prioritised. Get them wrong and you run the risk of failure, writes David OConnor in Irish Marketing Journal. There has never been a more critical time for businesses to align and position their brand in a relevant and compelling manner. Increased competition, a changing economic environment, restructure, mergers and acquisition all signal a change to the marketplace and require an aligned brand experience. For many businesses this attention to brand is a new phenomenon and some are struggling with it. Specifically with the concept of brand, the understanding of value beyond price, brand differentiation and the increasing commoditisation of their sector. Rebranding may provide a solution to these problems. But this decision should not be made lightly, which is why many businesses engage branding professionals, not just to rebrand but to facilitate a decision on rebranding; to evaluate the bottom line benefit before committing the business to invest in what many believe to be a marketing only exercise. There are many issues facing businesses in the context of rebranding, not least a common misunderstanding of the role that brand can play. Brand to many is an output of communication planning and solely the responsibility of the marketing department. Until businesses integrate brand and business at board level, branding will only provide superficial relief to a deeper problem. Brand, as opposed to identity, is the perception a customer has about a business or product. It is the sum of the experiences, direct or indirect, passive or active that a customer has. Experience brings meaning to identity. Experience builds reputation. Brand is reputation. So when rebranding, here are four central issues that need to be considered: Whilst business strategy defines a vision and a mission it doesnt always define how a customer should regard the business, in other words the kind of reputation it needs to achieve its mission. More enlightened businesses are moving their brand from being an element of their communication strategy to becoming a central organising principle that drives performance, culture, experience, action and value. They do this by aligning a key customer insight with a promise to the market and then mobilising and motivating every department around that promise in a planned strategic way. In doing so, managing reputation becomes the mandate for every department and every employee. In this way, brand lives at board level and delivers bottom line results. There are many examples of this in the marketplace today. Volvo would not have achieved a reputation for safety and reliability without aligning R&D, procurement and manufacturing in the process. Every single employee at Tesco knows what Every little helps means to the business, to them and to the customer. Ikea have not risen to the heights they have without aligning everyone to create a better everyday life. Defining what they want to be known for from the outset and aligning all business activities to that, integrates brand with business strategy in a way that is powerful and differentiating for the customer. Business is personal and many people will have opinion and influence on the outcome of any rebranding process. It is important to map all stakeholders from the outset and plan to what degree they need to be involved in the process and why. Rebrand for many will mean change and people are innately resistant to change. Merger and acquisition is a familiar catalyst for rebrand which can be latent with emotion. Keeping stakeholders involved from early on is important to avoid the programme becoming a battleground. The extent to which a business changes its identity should reflect the degree they want their customers perceptions to change. Whatever route you take, be that refresh, evolution or revolution, change should be communicated clearly. To the general public a logo change means management change and therefore service level change. This could have a negative impact if not communicated correctly. With the business strategy aligned, your people need to be aligned also. Brands promise and people deliver. It is that simple. You can imagine the mood at the Avis desk if a customer has to wait too long or if the car is not ready on time. Try harder buddy. For the rep to avoid such derision, the computer system needs to be working, the valet needs to be scheduled and efficient, the cars need to be distributed to meet the demand and so on. In summary, there are many issues a business may face when rebranding. Understanding the opportunity of aligning brand strategy to business strategy is the first and most important step to successful rebranding. Without this it will just be a badging exercise. If you are thinking of rebranding but will be unable to back it up with evidence and proper tangibles that benefit your customers, then maybe think again? Published by: Ronald E. Riggio, Ph.D. in Cutting-Edge Leadership Feature: Rob Scalea, Chief Executive Officer, New York Rob Scalea discusses the relationship between branding and leadership. There has never been a time in business history when an understanding of psychology and delivering on an understanding of peoples desires, attitudes, and behavior has been more important to marketing success. It is not about being soothsayers, but about mixing the art and emotion of human nature with the science that drives results. As business leaders learn to link the two, they will find themselves as part of an elite class of inspirational individuals who can create dreams and make them a reality. The Brand Union Asia Pacific announces the promotion of Graham Hitchmough to the newly-created position of Regional Director, ASEAN. Grahams responsibilities include the continued stewardship of the growing Singapore office and immediate oversight of our Indonesia and Thailand offices. He will also be actively exploring further opportunities in Vietnam, Malaysia and the Philippines. Graham has been with The Brand Union for more than four years as both Client Director and, more recently, Managing Director. Under Grahams leadership the Singapore business has grown 30% in the last two years and sets a standard for the region in terms of both creative output and business effectiveness having won awards for both in the last twelve months. Current clients include SGX (the Singapore Exchange), Syngenta, Coca-Cola, Pan Pacific Hotels Group and Kimberly Clark. Simon Bolton, Worldwide CEO for The Brand Union, in Singapore for the Asia Pacific 2012 planning meetings, commented: There is no greater pleasure in our business than seeing someone we like and trust take on a bigger role. Graham has proven just how successful he can be as a leader. Singapore is, in many ways, a model office for us we look forward to seeing similar success across the rest of the region. Added Alan Couldrey, CEO for Asia Pacific: Grahams role is new and designed to help us realise our ambitious five- year plan for Asia Pacific. Our three key areas are China with Hong Kong, India, and ASEAN. With Grahams appoint- ment we now have strong regional leads for each region. Graham commented, Having lived and worked in ASEAN for 6 years, I am tremendously excited to be now focusing my efforts on marrying the ambitions of The Brand Union with those of the region. Everyone knows the prodigious growth potential of ASEAN but what excites me most is the way in which branding can not only help to accelerate economic development, but also celebrate the rich and diverse cultural and design heritage of ASEAN countries. Im particularly looking to how our offices in Thailand and Indonesia can leverage the best in local strategy and design talent for the benefit of both international and domestic clients. The Brand Union, the WPP-owned brand strategy and design consultancy, today announced its role in designing the Brand USA identity, Americas first-ever global consumer brand. The agency worked in tandem with the United States Corporation for Travel Promotion, newly named Brand USA Inc., to create a new brand identity, name and logo. The identity was announced this morning during the World Travel Market the leading global event for the travel industry at Londons British Academy of Film and Television Arts (BAFTA). According to The Brand Union New York, the new design captures the spirit of the United States: Authentic. Optimistic. Unexpected. Inclusive. Endless Possibilities. It features an arrangement of dots joining together to compose the letters USA. The dots and their varied color scheme are meant to represent the diversity of people and experiences that can be found in the United States. To further emphasize that there is no single, definitive United States, the identity is not tied to a single palette and can be appear in a range of color schemes. The logo also displays the URL DiscoverAmerica.com, Brand USAs official consumer website. The United States is a nation of opportunity created more by the people that inhabit it than the physical country itself and we wanted our brand to reflect this dynamic, said Chris Perkins, Chief Marketing Officer of Brand USA Inc. The Brand Union created a design and identity that embodies the optimism and energy of the United States, and also reflects the fact that there is no single identifier of the country every visitor creates his or her own United States. Working with JWT, who will be launching a full advertising campaign in March of 2012, The Brand Union was challenged to create a new name and visual identity that would inspire foreign consumers to come visit the United States, ultimately helping to drive job creation and economic growth. In designing the identity we wanted to find a logo that was both aspirational and true to the heart of the country; the use of a percolating image encapsulates the energy and optimism that draws people to the United States, added Wally Krantz, who led the brand identity initiative for The Brand Union New York. The United States first-ever nationally coordinated tourism marketing program was created by the Travel Promotion Act, federal legislation passed in March 2010. A public-private partnership between the travel industry and the U.S. government, Brand USA Inc. was charged with increasing international visitation to the United States through marketing and promotional efforts to drive economic growth that creates jobs. The organization is led by private industry with oversight from the Department of Commerce and U.S. Congress. The program is funded through a combination of private sector investment and funds collected by the Department of Homeland Security from international visitors who visit the United States under the Visa Waiver Program. No U.S. taxpayer dollars are used to fund the program. Brand USAs headquarters are located in Washington, DC. The Brand Union Middle East has just announced the opening of its Doha office, on the back of a few major new business wins. Speaking of the new presence in the territory, Simon Bolton, Worldwide CEO said Weve been looking for the right opportunity to expand into Qatar for a while. Weve been in the Middle East since 2003 and were the first strategic branding agency to open an office in Abu Dhabi in March 2008. A couple of months ago we started working with a major player in Qatar whose global ambition has enabled us to take the leap and set up an office in Doha. Our ambition is for The Brand Union to become the board room advisor of choice with regards to strategic branding in Qatar. The office will be headed up by Iain Webster, Executive Director, who has been in the region for eight years and joined The Brand Union Dubai as Client Service Director in January 2008. Prior to The Brand Union Iain was a Group Account Director at Saatchi & Saatchi Dubai. Iain is responsible for developing the key client relationship and is tasked with growing the Qatar business. Hermann Behrens, CEO Middle East commented This is a very exciting opportunity to build a business in a country with real momentum. Qatar has cleverly identified a unique positioning for itself within the region by taking a lead in international relations and focusing on education. It has also promised to deliver a World Cup like no other in 2022. We have moved into offices with great space in the centre of the business area on Suhaim Bin Hamad Street and we are excited at the opportunity to grow a team to complement our broader teams in Dubai and London. The Brand Union Middle East employs around 35 designers, consultants and client servicing personnel in its Dubai hub and offers strategic brand consultancy services to clients across the region and has developed the brands for leading companies and products including Al Rajhi Bank, Emaars Burj Khalifa, Mubadala, Invest AD, Madinat Jumeirah, and Abdul Latif Jameel, Nova Water, Kwality Ice-cream and many others. The Brand Union London is thrilled to have been awarded a Bronze Pentaward for its packaging design for Five Vodka. The Pentawards recognise excellence in packaging design, with a global competition judged by leading figures from the industry. It is the only worldwide competition dedicated to packaging design and serves to highlight the profession to a global audience, through promoting only the best design work in the category. This year over 950 entries were submitted from more than 50 countries around the world. Five Vodka is a 43%ABV premium vodka, distilled by the Welsh Whisky Company using water drawn from the Breacon Beacons glacial water that has been naturally filtered through ancient rock formations. This incredible purity, combined with the fivecolumn distilled grain spirit and traditional copper still, produces an elegant vodka with superior quality and smoothness than its charcoal filtered rivals. This batch produced spirit is so unique, its packaging needed to reflect the quality and purity. Borrowing from the house colour palette, we designed a striking black bottle, breaking with the norm for ultimate shelf presence in a crowded marketplace. The limited edition packaging retains the brewers native bottle shape for familiarity, whilst moving their designs forward in a dramatic way. The re-imagined marque embraces the name and highlights the letter V, the Roman numeral for five, in a reflection of the unique five-column distillery process. Speaking of the design and award win, Glenn Tutssel, Executive Creative Director commented This was a great project for us to work on, we have a lot of experience in this sector and were really pleased with the final designs. We were thrilled to be recognised with The Pentaward. The Pentawards prize ceremony was held in New York on the 29th of September 2011, at the Marriott Marquis on Times Square. The designs awarded will be presented in Paris in January 2012 at the DesignPack Gallery (www.designpackgallery.fr), the creative space devoted to packaging design, opened under the initiative of Fabrice Peltier. All awarded entries from the 2011 and 2012 awards will be made available in a 400+ page book published by Taschen and available from October 2012. For more information on the Pentawards, visit the site www.pentawards.org Published by: Elizabeth Low, Marketing Magazine (Singapore) Featuring: The Brand Union Prudential has launched a new brand, Eastspring Investments, to unify its asset management operations in Asia, and replacing various current asset management brands in most markets. Prudential worked with The Brand Union for the rebranding effort. The new brand is aimed at creating a unified brand across its eight businesses (excluding joint venture businesses) which currently operate under different names across Asia. It also aims to highlight the Asian heritage of the business as well as its geographic presence and understanding of the region to allow growth within Asia and outside of Asia, particularly of its offshore fund products. The new brand name will replace the different business names currently in used in Hong Kong, Singapore, Malaysia, Taiwan, Japan, Korea, United Arab Emirates and Vietnam. It will not apply to joint venture operations in China and India, or in Hong Kong through BOCI-Prudential and rebranding plans are still subject to regulatory approval. Published by: Michael Wines, The New York Times Featuring: Monica Lee, Managing Director The Brand Union China After a hard days labor, your average upscale Beijinger likes nothing more than to shuck his dress shoes for a pair of Enduring and Persevering, rev up his Precious Horse and head to the pub for a tall, frosty glass of Happiness Power. Or, if hes a teetotaler, a bottle of Tasty Fun. To Westerners, thats Nike, BMW, Heineken and Coca-Cola, respectively. And those who wish to snicker should feel free: the companies behind these names are laughing too all the way to the bank. More than many nations, China is a place where names are imbued with deep significance. Western companies looking to bring their products to China face a problem not unlike that of Chinese parents naming a baby boy: little Gang (strong) may be regarded quite differently than little Yun (cloud). Given that Chinas market for consumer goods is growing by better than 13 percent annually and luxury-goods sales by 25 percent an off-key name could have serious financial consequences. And so the art of picking a brand name that resonates with Chinese consumers is no longer an art. It has become a sort of science, with consultants, computer programs and linguistic analyses to ensure that what tickles a Mandarin ear does not grate on a Cantonese one. Do you want to translate your name, or come up with a Chinese brand? said Monica Lee, the managing director of the Brand Union, a Beijing consultancy. If you go for phonetic sounds, everyone knows where you are from youre immediately identified as a foreign brand. To introduce Clear dandruff shampoo to young Chinese, who are already inundated with foreign brands, Ms. Lees firm decided to focus on the shampoos image. Its not about where this product comes from; its about the benefit it can bring to you, she said. The ultimate choice, Qing Yang, combines the Chinese words for clear and for flying, or scattering to the wind. Its very light, healthy and happy, Ms. Lee said. Think of hair in the air. Clear is one of a select number of Chinese words that carry unusually positive connotations, and that find their way into many brands names. Others include le and xi, or happy; li, meaning strength or power; ma or horse; and fu, translated as lucky or auspicious. Author: Tom Banks Published by: Design Week JWT has created what claims to be the United States first-ever global consumer brand, the Brand USA project, for US government organisation The Corporation for Travel Promotion. The identity is set to be unveiled in London on 7 November. Working with WPP sister consultancy The Brand Union and PR agency Hill & Knowlton, JWTs New York office has named the brand, developed an identity and a brand manifesto. The CTP did not start searching for its consultancies until July and the consortium of agencies were not appointed until late August. WPP says its consultancies beat two undisclosed global agencies in a pitch. The CTP, which is understood to have a $200 million (125 million) budget, was set up in 2010 as a partnership between the travel industry and federal government to market the USA to international visitors and in turn create jobs in the industry and economic growth. Launching at the World Travel Market in London on 7 November a discussion of the rigorous strategic positioning and brand identity process is promised by CTP. @PaulScharf1 Of course - bring us something special. ;o) Here's some of the mo'worldwide team efforts for #Movember ! Well done guys! @theBrandUnion http://t.co/UJIFfRyC The Mo's had to go! #Movember is done, and over $8,000 raised for men's health so far.still time for more! http://t.co/XhjCq4w1 @OgilvyWW Android, Nokia or BlackBerry user? You should read & watch this. 'cos someone could be watching you! http://t.co/M7uirk5P RT @BRANDINGJOBS: I'm hiring! HR Manager at The Brand Union - Greater New York City Area #jobs http://t.co/E5GbGdTr